Email CC allows specified emails being sent through Marketo to include CC recipients.
This feature is available on all Marketo email assets, regardless of how the email is sent (batch or trigger campaign). The CC recipient will receive an exact copy of the email sent to the chosen Marketo person. As such, any engagement activity (opens, clicks, etc.) will be logged to the activity log of the Marketo Person in the "To" line of the email. However, delivery activity (sent, delivered, hard bounce, etc.) other than “soft bounce” will not register, as Marketo is able to distinguish delivery events for the Marketo Person from the CC recipients'. Marketo will only CC up to 100k People at a time. If your smart list exceeds 100k and it's imperative every person on it gets CC'd, we recommend breaking your list up.
Email CC wasn't designed to be used with A/B Tests. You can use it anyway if you'd like, however as it's technically not supported, Marketo Support wouldn't be able to assist with any troubleshooting.
Set Up Email CC
In My Marketo, click Admin.
In the tree, select Email.
Click Edit Email CC Settings.
Select up to 25 Marketo Lead or Company fields (of type “Email”) to make available for use as CC addresses within emails. Click Save when done.
Using Email CC
Select your email and click Edit Draft.
Click Email Settings.
Select up to five fields you want used to CC people. In this example, we only want the Lead Owner CC'd. Click Save when done.
It's as simple as that! In the above example, when you send the email, the Lead Owner of the recipients you chose will be CC'd.
For quick identification, the Email Summary view shows you if/which Email CC fields were selected.
If the email is approved, but the Marketo Admin disables one or more of the CC fields before the email is sent, those people will not receive an email. In that scenario, the Email Summary view will gray out any fields that were disabled post-approval but pre-send:
After the Send