Based on the trigger used in a smart campaign, additional tokens are made available.

The common trigger tokens are:

  • {{trigger.Trigger Name}} which is always the actual trigger itself. For example, Clicks Link in Email
  • {{trigger.Name}} is email name for email triggers, subject for Salesforce triggers, and form name for form triggers.
  • Additional triggers are available based on constraints, which are listed below

Clicks Link in Email

  • {{trigger.Trigger Name}}
  • {{trigger.Name}}
  • {{trigger.Link}} 
  • {{trigger.Subject}} 

Email Bounces

  • {{trigger.Trigger Name}}
  • {{trigger.Name}}
  • {{trigger.Category}} 
  • {{trigger.Details}}
  • {{trigger.Subject}} 

Email Bounces Soft

  • {{trigger.Trigger Name}}
  • {{trigger.Name}}
  • {{trigger.Category}} 
  • {{trigger.Details}}
  • {{trigger.Subject}} 

Email is Delivered

  • {{trigger.Trigger Name}}
  • {{trigger.Name}}
  • {{trigger.Subject}} 

Opens Email

  • {{trigger.Trigger Name}}
  • {{trigger.Name}}
  • {{trigger.Subject}} 

Unsubscribes from Email

  • {{trigger.Trigger Name}}
  • {{trigger.Name}}
  • {{trigger.Web Page}} 
  • {{trigger.Client IP Address}}
  • {{trigger.Subject}} 

Clicks Link in Sales Email

  • {{trigger.Trigger Name}}
  • {{trigger.Name}}
  • {{trigger.Subject}} 
  • {{trigger.Sent By}}
  • {{trigger.Link}}

Is Sent Sales Email

  • {{trigger.Trigger Name}}
  • {{trigger.Name}}
  • {{trigger.Subject}} 
  • {{trigger.Sent By}}

Opens Sales Email

  • {{trigger.Trigger Name}}
  • {{trigger.Name}}
  • {{trigger.Subject}} 
  • {{trigger.Sent By}}

Sales Email is Received

  • {{trigger.Trigger Name}}
  • {{trigger.Name}}
  • {{trigger.Subject}} 
  • {{trigger.Received By}}

Fills Out Form

  • {{trigger.Trigger Name}}
  • {{trigger.Name}}
  • {{trigger.Web Page}} 
  • {{trigger.Client IP Address}}

Visits Web Page

  • {{trigger.Web Page}}
  • {{trigger.Referrer}}
  • {{trigger.Search Engine}} 
  • {{trigger.Search Query}}