Based on the trigger used in a smart campaign, additional tokens are made available.

The common trigger tokens are:

  • {{trigger.Trigger Name}} which is always the actual trigger itself. For example, Clicks Link in Email
  • {{trigger.Name}} is email name for email triggers, subject for Salesforce triggers, and form name for form triggers.
  • Additional triggers are available based on constraints, which are listed below:
Clicks Link in EmailEmail Bounces HardEmail Bounces SoftEmail is DeliveredOpens EmailUnsubscribes from EmailClicks Link in Sales EmailIs Sent Sales EmailOpens Sales EmailSales Email ReceivedFills Out FormVisits Web Page
            
            
            
            
            
            
            
            

 

Clicks Link in Email

  • {{trigger.Trigger Name}}
  • {{trigger.Name}}
  • {{trigger.Link}} 
  • {{trigger.Subject}} 

Email Bounces

  • {{trigger.Trigger Name}}
  • {{trigger.Name}}
  • {{trigger.Category}} 
  • {{trigger.Details}}
  • {{trigger.Subject}} 

Email Bounces Soft

  • {{trigger.Trigger Name}}
  • {{trigger.Name}}
  • {{trigger.Category}} 
  • {{trigger.Details}}
  • {{trigger.Subject}} 

Email is Delivered

  • {{trigger.Trigger Name}}
  • {{trigger.Name}}
  • {{trigger.Subject}} 

Opens Email

  • {{trigger.Trigger Name}}
  • {{trigger.Name}}
  • {{trigger.Subject}} 

Unsubscribes from Email

  • {{trigger.Trigger Name}}
  • {{trigger.Name}}
  • {{trigger.Web Page}} 
  • {{trigger.Client IP Address}}
  • {{trigger.Subject}} 

Clicks Link in Sales Email

  • {{trigger.Trigger Name}}
  • {{trigger.Name}}
  • {{trigger.Subject}} 
  • {{trigger.Sent By}}
  • {{trigger.Link}}

Is Sent Sales Email

  • {{trigger.Trigger Name}}
  • {{trigger.Name}}
  • {{trigger.Subject}} 
  • {{trigger.Sent By}}

Opens Sales Email

  • {{trigger.Trigger Name}}
  • {{trigger.Name}}
  • {{trigger.Subject}} 
  • {{trigger.Sent By}}

Sales Email is Received

  • {{trigger.Trigger Name}}
  • {{trigger.Name}}
  • {{trigger.Subject}} 
  • {{trigger.Received By}}

Fills Out Form

  • {{trigger.Trigger Name}}
  • {{trigger.Name}}
  • {{trigger.Web Page}} 
  • {{trigger.Client IP Address}}

Visits Web Page

  • {{trigger.Web Page}}
  • {{trigger.Referrer}}
  • {{trigger.Search Engine}} 
  • {{trigger.Search Query}}