Smart Campaigns are the most important tool in Marketo.  They can trigger on one person and perform actions or rollup thousands or millions of people and run a series of flow steps. Here's how to create a Smart Campaign.


Smart Campaigns are super cool. Learn more in the smart campaigns.


Go to the Marketing Activities area. 

Choose a Program and then under New click on New Local Asset.

Smart Campaigns can be created as a Local Asset of any Program.

Click on Smart Campaign.
Enter smart campaign name and click Create.

Cool! Next up, learn how to define which people to run through the smart campaign with a smart list.