Folders inside a program can be used to organize your smart campaigns and assets. These are different from campaign folders

Create a Folder

Go to the Marketing Activities area.

Right-click a program and select New Folder.

Name the new folder and press Enter.

Great! Now you have a new folder to store your local assets. 

Rename a Folder

It's okay to change your mind. 

Right-click the folder and select Rename Folder

Type in a new name and press Enter.

Et Volia! The folder has a new name.

Delete a Folder

Make sure the folder is empty before deleting it.

Right-click the folder and select Delete Folder.

Adios folder!

Archive a Folder

In Marketo you have the ability to convert existing folders into Archive folders.  Archive folders exist in Marketing Activities, Database, and Design Studio.


When you archive a folder:

  • The folder and assets are no longer visible in search results. If you search for a Program or Event that’s inside an archived folder, the results return a collapsed view of the archived folder
  • The assets in the folder no longer appear in auto suggest
  • Archived templates are not available when creating an email or landing page in Design Studio
  • Archived pages can’t be used in landing page test groups

 

Functionality that will not change when archiving:

  • Global search still finds results in archived folders
  • An asset that’s in use will continue to work even after it’s archived
  • You can use a filter to select archived assets for use in reports
  • Archived assets are not deactivated. They must also be deactivated if you want them to stop running