Based on the trigger used in a smart campaign, additional tokens are made available.

The common trigger tokens are:

  • {{trigger.Trigger Name}} which is always the actual trigger itself. For example, Clicks Link in Email
  • {{trigger.Name}} is email name for email triggers, subject for Salesforce triggers, and form name for form triggers.
  • Additional triggers are available based on constraints, which are listed below:
 {{trigger.Trigger Name}}{{trigger.Name}}{{trigger.Link}}{{trigger.Subject}}{{trigger.Category}}{{trigger.Details}}{{trigger.Web Page}}{{trigger.Client IP Address}}{{trigger.Send By}}{{trigger.Received By}}
Clicks Link(tick)(tick)(tick)(tick)      
Bounces Hard(tick)(tick) (tick)(tick)(tick)    
Bounces Soft(tick)(tick) (tick)(tick)(tick)    
Is Delivered(tick)(tick) (tick)      
Opens(tick)(tick) (tick)      
Unsubscribes(tick)(tick) (tick)  (tick)(tick)  
Clicks Link in Sales Email(tick)(tick)(tick)(tick)    (tick) 
Sent Sales Email(tick)(tick) (tick)    (tick) 
Opens Sales Email(tick)(tick) (tick)    (tick) 
Sales Email Received(tick)(tick) (tick)     (tick)
Fills Out Form(tick)(tick)    (tick)(tick)  

Visits Web Page

  • {{trigger.Web Page}}
  • {{trigger.Referrer}}
  • {{trigger.Search Engine}} 
  • {{trigger.Search Query}}