Read the following scenario and try to determine the numbers that should be in the grid.
|(FT) Opty Created|
|(FT) Pipeline Created|
|(FT) Opty Won|
|(FT) Revenue Won|
First is to understand that some types are COUNTS and others are CURRENCY. Opty Created is a count, an integer. Pipeline is a currency. In Marketo, the currency will conform to your admin locale settings.
The reason the Tradeshow received all credit is because Margo was not associated with a role in the opportunity. No role, no credit.
Try all of the examples and you will be an attribution pro!