At the beginning of each month, Marketo Moments provides three different report cards: Acquired Leads, New Leads, and Unsubscribes. Each one shows you monthly performance and the trend over a six-month period. 

Analytics Cards

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When you tap an Analytics card you can:

Tap an Analytics card to show:

For example, let's take a look at the details for the Acquired Leads Analytics card: 

In this example, red indicates the value has decreased over the selected date range (uh oh!). Green indicates the value has increased (yay!).

Acquired Leads

The Acquired Leads card shows you a trending month-over-month report of the number of new leads. 

Only leads with an defined acquisition program are visible.

New Leads

The New Leads card shows you a trending month-over-month report of the total number of new leads in your instance over the last six months.

Unsubscribes

The Unsubscribes card shows you a month-over-month trending report of your unsubscribe rate over the last six months. 

Now you know.

Fun fact: The first email ever sent was by Ray Tomlinson to himself in 1971.