Workspaces can be complex to set up.  Contact Marketo Support  to find out if they are right for you.

Workspaces are separate areas in Marketo that hold marketing assets like programs, landing pages, emails and more. They can be used by multiple people. Each user has access to one or more workspaces.

Some reasons you might use a workspace:

  • Geography: Europe, Asia and North America marketing departments each get a workspace

  • Business Unit: Quicken, Quickbooks and TurboTax each get a workspace

In each case, the separation is because the marketing assets are completely different.  If they share marketing assets, then workspaces may not be the right tool for you.

 Learn how to create create a new workspace

Lead Partitions

Lead partitions act like separate lead databases. Each partition has its own leads that do not de-dupe or mix with other partitions. You can assign lead partitions to workspaces in the following configurations:

Reasons you would use a lead partition:

  • Your workspaces not only have different assets, but do not share leads either
  • You want duplicates for other business reasons

Lead partitions do not interact with each other, so be careful when setting them up.

 Learn how to create create a lead partition